May 10
6
GOOGLE ANALYTICS – FREE WEBSITE STATISTICS TOOL
If you have a website, you should also have Google Analytics. Google
Analytics is a free tool which tells you who, when, where and how people
are reaching your website. It’s an indispensable tool for your marketing
strategy.
You can get information about visitors to your site. How many new
visitors, how many returning visitors, which country, state, city do they
come from, what keywords they used to find your site.
What are your traffic sources – how are you faring on search engines,is
your traffic mainly organic (found through search engines), does most of
your traffic come from referring sites – links to other sites, do you
have mainly direct traffic – people typing in your url in the browser
directly?
What is your bounce rate? Do they just leave your site after landing on
one of your pages or do they click on to other pages? What percentage of
your traffic are first time visitors and what percentage are return
visitors?
You can get a content drill down, which pages on your site are the most
popular, what keywords were used to find them, which pages do people land
on and where do they go after.
Another useful tool of Analytics is Goals. You can set up your goals to
look at conversion rates (conversions are what you want people to do -
eg, buy products, give their email address, etc), to get insight on what
is actually stopping people from converting.
You can also track your Adwords Campaigns (pay per click), find more
information about Keyword Positions such as how many visits a keyword
engendered or how many pages where visited through said keyword.
All that’s necessary to get Google Analytics is to put a little snippet
of code on each page of your site. All this information is vital for the
marketing process and best of all it’s free! Get your webmaster to get
you access to Google Analytics today!
