If you have a website, you should also have Google Analytics. Google
Analytics is a free tool which tells you who, when, where and how people
are reaching your website. It’s an indispensable tool for your marketing
strategy.
You can get information about visitors to your site. How many new
visitors, how many returning visitors, which country, state, city do they
come from, what keywords they used to find your site.
What are your traffic sources – how are you faring on search engines,is
your traffic mainly organic (found through search engines), does most of
your traffic come from referring sites – links to other sites, do you
have mainly direct traffic – people typing in your url in the browser
directly?
What is your bounce rate? Do they just leave your site after landing on
one of your pages or do they click on to other pages? What percentage of
your traffic are first time visitors and what percentage are return
visitors?
You can get a content drill down, which pages on your site are the most
popular, what keywords were used to find them, which pages do people land
on and where do they go after.
Another useful tool of Analytics is Goals. You can set up your goals to
look at conversion rates (conversions are what you want people to do -
eg, buy products, give their email address, etc), to get insight on what
is actually stopping people from converting.
You can also track your Adwords Campaigns (pay per click), find more
information about Keyword Positions such as how many visits a keyword
engendered or how many pages where visited through said keyword.
All that’s necessary to get Google Analytics is to put a little snippet
of code on each page of your site. All this information is vital for the
marketing process and best of all it’s free! Get your webmaster to get
you access to Google Analytics today!
Posted in Web Design Web Marketing by .
E COMMERCE definition:
Electronic Commerce or EC is the buying and selling of goods and services on the internet.
Most people nowadays like to do their shopping on the internet. It is comfortable and the choice is much wider. If you own a business and you trade from the High Street, you would no doubt have noticed a drop in customers over the years. The trend is for online shopping to take over eventually. Is your business prepared for this?
E COMMERCE AND BUSINESS
A recent report “UK Supermarket Analysis (2007-2010)” by RNCOS has found that online sales in UK are anticipated to account for more than 19% of the combined retail sales by 2012 and are projected to exceed £62 Billion.
Way back in January 2006 the BBC reported that “Internet shopping among UK consumers soared almost 50% in the 10 weeks before Christmas, a report has found. Shoppers spent £4.98bn online during the period, compared with £3.3bn for the same time a year earlier, according to e-commerce trade body IMRG. ”
The Telegraph on April 1st 2010 says “New research from IGD, the food industry’s trade body, forecasts that UK consumers will spend £7.2bn on food and grocery shopping online by 2014 – nearly double the figure for 2009. ”
BUSINESS E COMMERCE
Even if your business is doing well offline (albeit the ongoing recession) you would definitely profit by having an e commerce website. Think of all the ways in which you can expand your market. With a physical shop you’re limited to its location. There are no such limits on the internet. You can sell your goods and services all over the world if you wish. You can also geo-target to a specific country or area too.
An E COMMERCE ONLINE SHOP does not only give you the possibility to expand your customer base, it can also save you time. You can have pages dedicated to frequently asked questions about your products and services and when your customers have queries you can direct them to your website. You can also gather vital information and feedback from your clients to help with your marketing strategies. You can use this information to send email reminders to your customers whom you have not seen for sometime.
An online shop can be a daunting task if you are not tech-savvy, but these days with systems like CMS (Content Management Systems) or CRM (Customer Resource Management) the process is made easier. Your web designer/developer should provide you with all the ongoing technical support that you need to make your E Commerce Experience a positive one.
Posted in Small Business Start Up Web Design by .
1. Keep it short and simple
People have poor memories, so the shorter the domain name the better it is. Choose words or phrases that are easy to remember.
Ask yourself:
- Is it hard to spell or read?
- Does it reflect what the website is all about?
Try to avoid too many hyphens in the name, people will not remember them.
2. .COM .NET .ORG .TV .MOBI ETC
Question is dot what? People are used to .COM as this was the first one around. .NET has also gained popularity. .ORG usually indicates a non profit organisation. .TV aims high, use it if you plan to upload loads of movies and videos. .MOBI is the latest trend and targets the internet on your mobile community.
If your target market is country oriented, you might be better off choosing an extension which reflects that, like .co.uk for the UK, .fr for France, .de for Germany etc etc. However if you plan to target the global market .COM is still the preferred TLD (top level domain – extension).
3. If you can afford it, register more than one domain name. If you’re in the UK it would be wise to register both a .com and a .co.uk simply to avoid other people registering the same name and you losing business as a result. Some companies even register popular misspellings for their company name. It’s amazing how many people type domian name in search engines when looking for info on domain names. Goggle.com could make a fortune!
4. Last tip – check availability using a domain checker and as soon as you find a good one, grab it. Things on the internet move very fast. Do not sleep on it or you’ll end up missing out.
Posted in Web Design by .
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