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Keywords and Search Engine Optimisation
What is the point of having a great web site with fantastic design and content if nobody can find it on the search engines?
Optimising your site is essential to score highly on search engines. It is important to do your research before even thinking of design. What are your main keywords? Are they what people actually look for when they search on Google? The words you might think people are using when they search for your products might not actually be what is being typed in a search engine, so keyword analysis and the right keywords in your content are vital to any successful website. Optimizing your meta and alt tags, submitting to all relevant specialist directories are all important aspects, as is writing articles with appropriate keywords and linking back to your site. Can you afford to let your business miss out?
Geeks are very clever. They know all the latest programming techniques and tend to create website which are technically very good - but they do not always understand (or even care about) how to produce a website that makes money for their client. Geeks are generally hard for business people to talk to, they use lots of technical jargon, often lack social skills and do not really understand business or what a business person wants from their web site.
That is where I come in. Before I got into web design, I worked in sales and marketing for many years, so now I can combine my Sales and Marketing techniques with my web design and programming to ensure that my clients get an all round service which really benefits their business.
Very few people searching for something on Google ever go past the first page of results, so unless your website features among the first 10 results, chances are your website will not be found that easily. It is also necessary to analyse web statistics to find out which of your pages are doing well and which need improvement.
Here are a couple of examples of good Google placements for websites I have made:
The first example is from www.astrocrystals.com, a website that specialises in astrology and crystals targeting mainly the UK market. It features No 2 out of 47,700 hits for the keywords astrology and crystals.
The second example is from the website www.englishconversationlessons.com, a website which teaches english online to students from all over the world. On Google It features No 3 from 8,250,000 websites offering english lessons all over the world.
Do you need help with marketing your website? Search Engine Optimisation is a must. Do you need help getting web statistics about visits to your website?